11 Reasons Why Your Business Should Go Digital

Name a business that does not have a website, a blog, or even its own account on Facebook or Twitter.  Yes, there’s probably none. Going digital is a convenient and effective marketing strategy because of its low start-up costs, extensive reach and popularity.

A recent Nielsen survey found that mobile device users spent 30% of their time on social media.

  • It is no wonder that research firm IBISWorld identified social games as the industry with the highest potential growth.  It registered over 180% of explosive growth over the past five years.

  • Coming in at second are virtual data rooms that are increasingly becoming popular.  Managers meeting in a room to talk about business proposals are a thing of the past now as more and more companies create virtual teams from all over the world.

  • Rounding up the top three are online shoe sales.  Yes, you got that right.  The online business of the footwear industry grew more than 16% a year on average.

The top three “trending” industries prove that online visibility translates to business visibility.  Everyone is online so why aren’t you? Here are the reasons why you should ditch that fax machine and go digital:

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